MAV Beauty Brands will be acquired by Nexus Capital Management, a Los Angeles-based private equity firm. The company announced today that the Ontario Superior Court of Justice has approved the sale. 

The sale will be compoleted on or about December 8, 2023, but not later than December 22, 2023, subject to the satisfaction or waiver of customary closing conditions.

MAV Beauty Brands’ assets and subsidiaries include Cake Beauty, Marc Anthony, Renpure, and The Mane Choice. Its hair care, face and body care beauty products are sold in over 25 countries around the world and in many major retailers.

Canadian-based hairstylist Marc Anthony Venere founded MAV Beauty Brands and Marc Anthony hair care in 1995. He states, “Our story is not one of overnight success that comes and goes, but rather a nearly 30-year journey filled with valuable lessons, challenges and extraordinary accomplishments. Every milestone achieved strengthened our foundation and reignited the passion within us to stay the course of what some told us would be an impossible path to build a great global company…Our consumers have and will always remain the cornerstone of every decision we make, and they continue to influence our creativity, our strategy and our future every day.”

MAV Beauty Brands states that it anticipates its operations will continue uninterrupted in the ordinary course of business.